Burger King, a well-known fast food restaurant, has active profiles on three of the biggest
social media platforms on the internet: Facebook, Instagram, and Twitter. On
Facebook, Burger King can be seen posting new products or promoting crowd favorites
such as the Whopper. The brand also addresses the bulk of customer complaints within the
comments. On Instagram, Burger King posts the same pictures that can be found on
their Facebook profile. Twitter is where Burger King shines in the eyes of the
youth with witty tweets and the use of popular slang/lingo such as “new cone, who dis?” Burger King’s twitter updates consistently flow with current social
events such as a post copying Kim Kardashian’s risqué photo 24 hours after she
posted it and a menu list titled “The Lunch of Pablo” named after Kanye West’s
album The Life of Pablo. While Burger King is keeping up its presence on social
media, its interaction with its customers is lackluster to say the least. The
only time Burger King can be seen interacting with consumers is when a customer is dissatisfied with a product. One suggestion is that Burger King initiates
more personal interaction with consumers; retweeting compliments by customers or reposting images of customers enjoying their product.http://twitter.com/BurgerKing
